Most professionals create a LinkedIn profile in hopes that it’ll help their career. After all, it’s the quintessential platform for job seekers, hiring managers, and recruiters, and many flock to LinkedIn to land new opportunities.
But, if you want your profile to get noticed, you can’t just set one up and hope for the best. Instead, you have to make sure you take at least one extra step. If you want to ensure your LinkedIn profile is set up for success, here’s what you need to do.
Optimize Your LinkedIn Profile Based on Search Criteria
When you’re looking for a job, you’ll typically rely on various keywords. Your primary goal is to find a strong match to your capabilities, so you’ll use words and phrases that align with your ideal opportunity. That way, your results list is in tune with what you want, making the options that appear as relevant to you as possible.
You aren’t the only one that uses keywords in regards to open positions. Hiring managers and recruiters use them, too. Not only will they include critical words and phrases in job ads, but they will also use them to conduct candidate searches.
If you want to appear on a recruiter’s or hiring manager’s results list, then your profile has to contain the keywords they use to find job seekers for their vacant roles. That means optimizing your LinkedIn profile to include those words and phrases is critical. Otherwise, the algorithm won’t identify your profile as a potential match.
How to Choose the Right Keywords for Your LinkedIn Profile
Now, while it’s important to add keywords to your LinkedIn profile, you don’t want to add everyone that comes to mind. Instead, you need to focus on those that align with your skillset as well as your professional interests.
One of the easiest ways to begin is to find job listings that pique your interest. Next, look at them and see if they have specific keywords in common, particularly in the “must-have skills” area. If so, then those may make excellent additions to your LinkedIn profile.
Usually, recruiters and hiring managers conduct searches using words and phrases from the must-have skills list. By ensuring your profile contains those keywords, your odds of showing up in the search results increase dramatically.
Checking the Success of Your LinkedIn Profile Update
Once you add the new keywords, you can see how effective your LinkedIn profile update was by monitoring your profile views. If it’s going up, that means you are probably showing up in more search results, so your efforts are paying off. If not, then you might want to tweak a few things. Optimizing can be a process, so don’t be afraid to keep making adjustments until your results improve.
If you’d like to know more about how to create a winning LinkedIn profile, the team at CPS Recruitment can help. Contact us today and see how our LinkedIn expertise can benefit you. If you’re looking for a new job, click here!